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Product designer at Wix

Designing AI-powered experiences — and using AI to design them.

Turning a skipped feature into a genuine design choice

An AI shortcut for a design process that was losing users

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Beautifying AI powered websites

Giving AI the design DNA to generate beautiful sites

Supporting multiple locations

Unblocking a high-value feature while protecting an existing user base

Portfolio

Non product design projects

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I'm Ari

Product designer with a firm belief that aesthetics and usability aren't a tradeoff. Most recently at Wix, designing AI-powered tools — and developing a strong hand in prompt engineering along the way.

Before that, Awesome by Deloitte. Before that, a B.Des in Visual Communications from Shenkar.

I live in Ramat Gan with my husband, a baby, a dog, and a baking habit. Two of the four sleep through the night.

Awards

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Shenkar Excellence Award

Awarded an "Excellent Student" certificate from my B.Des in Visual Communications at Shenkar, recognising outstanding achievement during my studies.

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my Shenkar graduation project, won Framer's Site of the Month and was later featured in their blog as a standout example of parallax scrolling and web storytelling.

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